RPV Partners – website, logo and business cards for an accounting firm

A new website and visual identity for an accounting firm, turning complex business services into a clear, professional digital experience.

Website development · Logo design · Graphic design

From an accounting firm to a strong, consistent business presence.

For RPV Partners — an accounting firm based in Sofia — we created a new website, a new logo and business card design, united by one shared visual direction.

The goal was for the company to look the way it works — professional, modern and confident — and to present its wide range of services in a way that is easy to understand for small and mid-sized businesses as well as larger corporate clients.

A strong business needs an equally strong presentation.

RPV Partners offers far more than standard bookkeeping.

Accounting, payroll, audit, due diligence, management reporting, business consulting, third-country staffing and management-system and certification consulting are all part of the company’s expertise.

The new digital presence had to show that scope clearly, without making the communication heavy or overly corporate.

• Clear presentation of complex services
• A stronger sense of trust and expertise
• A modern, professional digital presence
• A shorter path from interest to inquiry
• One visual identity online and offline

Not just a new website. A stronger presentation of the whole business.

The project started with the idea of renewing the way RPV Partners communicates its expertise.

We built a solution where the website, the logo and the corporate materials work as one system.

• Premium, trustworthy positioning
• Better service structure
• Easy orientation for different client types
• More ways to inquire directly
• A consistent visual identity

Complex services. Presented clearly.

For a business with so many service lines, structure matters as much as design. We organised the content so that from the homepage visitors understand:

The core services got a clear place in the user journey, and the key actions lead straight to a consultation or a specific inquiry.

• What RPV Partners offers.
• What kind of companies it works with.
• What value outsourcing brings.
• And how to take the next step.

Information leads. Design makes it easy to take in.

Accounting and business services naturally carry a lot of information. Instead of hiding it, we structured it.

We used a clear visual hierarchy, separate service lines, short information blocks and repeated actions, so visitors move naturally from getting to know the company to a specific service and an inquiry.

• Clear navigation between the key service lines
• Structured presentation of services
• Dedicated pages for specialised services
• A quick first-contact form
• A detailed quote request form
• A responsive experience for desktop and mobile

From information to a real inquiry.

With professional B2B services, people rarely decide after one sentence. So we built different contact points depending on where the visitor is in their journey.

Visitors can send a quick first inquiry, book a consultation, or share more details about their business and request a specific quote.

• Less searching.
• More clarity.
• A shorter path to a conversation.

Professional, without looking conservative.

The visual direction had to keep the seriousness expected from a financial and consulting partner, but present it in a contemporary way.

Clean space, strong typography, a measured colour system and clear composition create a sense of order, confidence and control — exactly what clients expect from their accounting partner.

An identity built for a business environment.

We designed the new RPV Partners logo as the foundation of the refreshed visual presence.

The approach is clean and professional, so the identity works equally well on the website, business documents, presentations and printed materials.

We weren’t after effect for its own sake. We were after a mark that can represent the company for the long term.

The brand continues beyond the screen.

We carried the new visual direction onto the RPV Partners business cards. Typography, composition and logo use follow the same system as the website, creating consistency at every client touchpoint.

What we did

Web Design

We created a complete visual concept for RPV Partners’ new digital presence.

UX & Structure

We organised the complex service portfolio into a clear, easy-to-use structure.

Responsive Development

We built a responsive experience for desktop, tablet and mobile.

Conversion Flow

We placed clear calls to action and different contact forms based on visitor intent.

Logo Design

We designed a new logo that matches the company’s professional positioning.

Business Card Design

We designed corporate business cards as a natural extension of the new visual identity.

SEO Structure

We structured content and pages around the main service lines and what potential clients search for.

One business. One consistent identity.

RPV Partners now has a digital presence that far better matches the scale and professionalism of the company.

The new website turns complex services into a clear user experience. The new logo creates a more recognisable corporate image. And the business cards carry the identity from the digital world into real business meetings.

The result is not just a new website.

It is a stronger presentation of RPV Partners at every touchpoint.

Frequently asked questions

What did NewEra do for RPV Partners?

We developed a new corporate website, a new logo and business card design for RPV Partners. The goal was a consistent, professional presentation of the company both online and in corporate communication.

What type of website did you build?

A corporate B2B website for an accounting and consulting company, with clearly structured services, responsive design and several ways to send an inquiry.

What services does RPV Partners offer?

RPV Partners offers accounting, payroll, management reporting, due diligence, audit, business consulting, support with hiring third-country staff, and consulting on management systems and certification.

Did you also create the visual identity?

Yes. As part of the project we designed a new logo and corporate business cards that follow the visual direction of the new website.

Is the website optimised for mobile?

Yes. The structure and interface are designed so that the main content, services and contact forms are easy to reach on both desktop and mobile.

Want your business to look as professional as it works?

We create websites and visual identities that turn a business’s real value into a strong presentation.