How big should the inquiry form be?

Ideally – between 3 and 5 fields. The more fields you add, the more people will drop off.

Do video ads help for services?

Yes, YouTube is great for building trust and showing expertise before a user searches for your service.

How do I know which keywords bring real customers?

By integrating your CRM system with Google Ads to track the path from click to real payment.

Google Ads for Services: How to Turn Searches into Real Inquiries

Unlike online stores, service businesses in Google Ads don't sell a product in one click; they sell trust and expertise. A successful strategy here requires focusing on high-intent keywords and creating a process that makes it as easy as possible for the user to leave their details.

Focus on High-Intent Keywords

When people search for services, they are often in "problem-solving" mode. Instead of targeting general terms like "accounting," use words that show readiness to hire: "subscription accounting services Sofia" or "price for company registration." These phrases may have fewer searches, but they bring much higher quality inquiries.

Ad Messaging That Builds Trust

In the service sector, the user fears poor execution or hidden costs. Your ad must address these concerns right in the headline. Use:

Years of experience or number of successful projects.
Certifications and partnerships (e.g., Google Premier Partner).
A clear call to action: "Get a free consultation" or "Get a quote in 24 hours."

Optimizing the Path to Inquiry

If your goal is a lead (inquiry), don't make people fill out 10 fields in a contact form. The less friction there is, the higher the conversion rate will be. Also, use Call Extensions, because in many service sectors, people prefer direct conversation over writing emails.

Remarketing for the Hesitant

The decision to hire a service company is rarely made instantly. The user will browse your site, then a competitor's, and might forget about you. Remarketing in the Google Display Network will keep your brand in front of their eyes while they consider their decision.

For professional building of your campaigns, see our Google Ads services, specialized in generating B2B and B2C inquiries.

Checklist for Successful Services in Google Ads:

Use local targeting if you serve a specific region.
Set up tracking for clicks on phone numbers and emails.
Create a separate landing page for each specific service.
Include social proof (client reviews) near the contact form.
Monitor "Cost per Lead" (cost per inquiry), not just cost per click.