Is a 40x ROAS really possible?

Yes, if your maintenance costs are low and your database is loyal and large, revenue can easily exceed costs by 40 times.

What is the most profitable email automation?

Usually, it's the abandoned cart email, as it targets people with a clear intent to purchase.

Should I include team salaries in ROAS?

For the most accurate business picture, it's good to include all direct costs of managing the channel.

How Email Marketing Can Generate 20x, 30x, and 40x ROAS

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High ROAS in email marketing is possible because the cost of sending messages to an existing database is minimal compared to acquiring new customers. This channel allows direct communication with an audience that already knows your brand, which drastically increases the likelihood of conversion.

The Reality Behind the Numbers: Is 40x ROAS Possible?

When we talk about Return on Ad Spend (ROAS) in channels like Google Ads or Meta, 4x or 5x is often considered a good result. In email marketing, however, we often see numbers like 20x, 30x, or even over 40x. This is not a magic trick, but pure mathematics. The reason is that once you've "paid" to attract a user to your list, the cost of subsequent communication with them is negligible.

How to Calculate ROAS in Email Marketing?

Unlike paid advertising, where the budget goes directly to the platform, in email marketing, costs include the monthly platform fee (Klaviyo, Mailchimp) and management costs (in-house team or agency). The formula is:

ROAS = (Revenue generated from email) / (Platform costs + Management)

If you spend 1000 BGN total for software and maintenance, and generate 30,000 BGN in sales directly from email campaigns, your ROAS is 30x.

Automated Flows vs. Campaigns

The highest ROAS usually comes from automations. Abandoned cart emails, welcome series, or repurchase reminders work 24/7 without the need for constant attention. They target the user at the most appropriate moment, leading to extremely high efficiency.

When is Such a Result Achievable?

It is important to be honest: 40x ROAS is not guaranteed for every business. It depends on several key factors:

Database Quality: Whether the list was collected organically or bought (never buy lists!).
Purchase Frequency: Products with a high frequency of consumption (cosmetics, food supplements) perform better.
Order Value: A higher average cart naturally boosts total turnover at the same costs.

To optimize your results, you can check out our PPC services, which can help with the initial traffic acquisition for your sign-up forms.

Checklist for High Email ROAS:

Integrate your platform with your online store for accurate tracking.
Set up an "Abandoned Cart" automation.
Segment your audience by behavior (loyal customers, inactive).
A/B test different subject lines for higher Open Rates.
Monitor not just revenue, but user engagement as well.